550
KCRS News/Talk
ICA
Radio 600
KERB Spanish/Talk La Radio
Cristiana Network, Inc. 810
KXOI Spanish/Religious
Pedro
Emiliano 920
KFLBReligious
Family
Life Broadcasting, Inc. 1070 KWELNews/Talk
CDA Broadcasting, Inc 1150 KLPFReligious La Promesa
Foundation 1230
KOZA Spanish/Religious
Stellar Media Inc 1330
KCKM Country
Kickin'
Country Broadcasting, LLC 1360
KACTTalk
Zia Broadcasting Co 1400 KIUNCountry
Pecos Radio Co. 1410
KRIL News/Talk/Sports
Cumulus Media, Inc 1510
KMND News/Talk/Sports
Cumulus Media, Inc
FM RADIO
88.1 KFRI Christian
88.7 KLVWChristian
89.5 KBMMChristian
90.1 KPBJ Religious/Spanish
90.5 KFLB
Christian Family
Life Broadcasting, Inc. 91.3
KOCVNPR Odessa
Jr. College District
92.3 KNFM Country
Cumulus Media Inc
93.3 KZBTTop-40/Urban
Cumulus
Licensing LLC
95.1 KQRXAdult
Hits Double O
Texas Corporation
96.1 KMRKCountry
ICA Radio
96.9 KMCMOldies
Double O
Texas Corporation
97.9 KODMAdult
Contemporary Cumulus Media, Inc
98.3 KPTXAdult
Contemporary Parday Inc
99.1 KHKX Country
Double O
Texas Corporation
99.9 KBAT Active
Rock Cumulus Media, Inc
101.3 KMMZStandards
Chisholm
Trail Broadcasting Co
102.1 KFZXAdult
Hits ICA Radio
103.3 KCRSTop-40
ICA Radio
104.7 KTXC Spanish
Midessa
Broadcasting Limited Partnership
105.5 KACTCountry
Zia
Broadcasting Co
106.7 KCHXAdult
Contemporary ICA Radio
107.9 KQLMSpanish
Stellar Media Inc
Odessa-Midland,
TX is
one of
the fastest growing areas in Texas, as well as its media. West Texas is
also the heart of oil country. The Arbitron
Ratings company ranks the market #187, with over 300,000 residents. The
Odessa-Midland
market consists of a
cluster of smaller cities in West Texas, known as the Permian Basin,
such as; Odessa, Midland, Monahans, Pecos, Crane, Kermit, and
Andrews.
The market is
served by a handful of TV stations (DMA# 159), including all major
network affiliations, NBCKWES,
CBSKOSA, ABCKMID, FOX on KPEJ, and PBS outlet KPBT.
The major newspapers for the region are the Odessa
American and The Midland
Reporter-Telegram. The radio market is spread over a large area
of
West Texas, and has generated record
breaking revenues in the past 10 years. The major
radio companies in the area include Cumulus
Broadcasting, Inc, Double O Texas Corporation, and
ICA Radio.
Due to
the diverse, and demographic breakdown of the market, Country, Spanish
and Rock are
the most popular formats. As of the 2006 U.S.
Census estimate, the Midland-Odessa
metropolitan area, had a population of 246,710.